If you’re considering engaging in SEO service, there are a few key considerations you should make. Continue reading.
Look for a company that has expertise in your industry.
A savvy SEO expert with years of experience in the field can take on almost any assignment. Regardless, working with a professional who has firsthand expertise in dealing with customers and technology in your sector is always preferable. I’ve created numerous incredibly effective SEO campaigns in my time as an SEO service professional. However, I’ll be the first to confess that some SEO experts are better at international SEO than I am. They have more direct experience with foreign SEO than I do, not because they are smarter or because they have been in the business longer.
I’ve created a variety of SEO tactics utilizing WordPress websites throughout the years. Optimizing a WordPress website is significantly simpler than optimizing an enterprise-level eCommerce website based on the SAP Hybris framework from a technical standpoint. While the SEO principles, tactics, and procedures for both frameworks are the same, the technical approach for optimizing content and website structure inside each framework is rather different. Dealing with an agency that has expertise working with enterprise-level customers and websites will be significantly more beneficial if you’re a huge e-commerce agency or have an enterprise-level website.
If you’re a brick-and-mortar company with many locations, you should hire a local search optimization service. If you’re a company that sells online to people all over the country, working with an SEO agency that specializes in national SEO will be more beneficial than dealing with an agency that only serves local businesses. If your company has a global presence, you’ll want to choose an SEO agency with a track record of optimizing websites for foreign audiences.
Look for an agency that has expertise in your industry and company strategy.
Examine previous and shown performance
While prior performance and experience are related, they are not the same. Although an SEO expert may have worked in the field for many years, he or she has never hit a home run or even crossed home plate. Some SEO agencies may brag about their few victories while the great majority of their customers have had disappointing outcomes.
Examine what an SEO agency has accomplished for previous customers to see whether they can produce for you. There are various methods for confirming an agency’s previous performance.
Portfolios – Examine an agency’s whole portfolio. What is the overall number of impressions, leads, and sales they have produced for their clients?
Case Studies – Can the agency show you real-world SEO case studies?
Industry Honors – Has the agency won any awards in the past? In most cases, SEO awards are given based on client happiness and retention. Fake prizes sponsored on a pay-to-play basis, on the other hand, should be avoided.
Client Testimonials and Reviews – Does the SEO company have a good track record with its clients? When you search the agency online, what kind of recent Google reviews do you find? On Yelp and other review sites, what kinds of reviews do you see? When looking for reviews, be wary of sponsored review sites. There are a number of industry websites that provide biased evaluations.
Client References – Client references are last but not least. Client references would be at the top of the list if I had to rank performance metrics in order of relevance. Any excellent SEO agency should be able to give you a list of existing customers to contact. You may get a fair indication of the sort of service and outcomes you can anticipate by speaking with an agency’s current and prior customers.
Look for another agency if one is unable or unwilling to provide customer references.
For client websites, genuinely effective SEO businesses will be able to give precise, verified, and verifiable outcomes. You can read about Pros and cons of an in-house specialist and an SEO agency and in-house specialist by clicking here.
Note that just because an SEO service‘s website ranks highly in search results does not guarantee that the agency will be able to help your website succeed. It’s not uncommon for a potential customer to be pleased by the results an SEO agency has achieved for its own website. However, an agency’s time, attention, and resources invested in gaining Google rankings for its own website are often significantly more than those invested in client websites.
Consider the rate of client retention
So, what does it imply if an SEO agency claims to have an 80% retention rate? Is a retention rate of 80% good or bad? Why is retention rate crucial when choosing an SEO agency?
When an SEO company tells you they deal with over 50 customers, 10 of which are Fortune 500 businesses, you may be impressed. Would you be surprised to learn that the same agency had over 150 customers the year prior, half of whom were Fortune 500 companies? (50 clients no longer seem so amazing.)
The retention rate is often computed as a proportion of an agency’s clients who stay on the books for at least a year. [(E-N)/S) x 100 = CRR, where E is the total number of customers at the conclusion of the time period, N is the number of new customers added during the period, and S is the total number of existing customers at the beginning of the time period.
The retention rate of an agency is significantly more essential than the number of customers it serves. Some of the biggest SEO agencies provide the worst SEO services. In reality, some of the worst SEO businesses in history were also some of the biggest, in my experience. This isn’t to imply that major SEO agencies provide terrible service or that small SEO agencies provide excellent service. What matters is not the number of customers or the size of the agency. What matters is the number of customers an agency can keep.
If you question an SEO agency about their retention rate and they can’t answer you right away, it’s a red flag. A competent SEO agency, in my experience, will have a retention rate of over 70%.
However, there is one additional factor to consider in terms of retention rate: contract length. Contract length has an influence on retention rates. Annual retention rates are frequently higher for agencies with longer contracts. Consider the length of the customer service contract when calculating the retention rate.
Examine the SEO strategies used
Prior to 2010, the early years of SEO were akin to the Wild West. The Internet was a new frontier, and Google was still in the process of establishing itself, so anything that helped with ranks was fair game. The term “Black Hat SEO” was created during this time period. Black hat SEO refers to search engine optimization techniques that improve a web page’s ranking by violating a search engine’s content quality rules or terms of service. While black hat SEO may improve ranks in the near term, it is not a long-term SEO strategy. In reality, black hat SEO may result in a website’s removal from search results, either temporarily or permanently.
Content Automation – Using tools or programs to produce content automatically is a common black hat SEO approach to avoid.
Doorway Pages — Web pages that are stuffed with keywords and have inadequate content in order to boost ranks.
Hidden Text or Links – Text or links that search engines can see but not people.
Keyword Stuffing – Attempting to inflate search engine rankings by stuffing a site with an excessive number of terms.
Cloaking – Giving human users and search engines separate material.
Link Schemes — Any strategy aimed at inflating the number of paid links to a website in order to influence search engine results (including buying links.)
Guest Posting Networks – Publishing guest articles on website networks just to get a backlink or in return for cash.